Flexicar’s growing place within public transport system
-Membership has grown with increase in cost of car.
-Increase in buissness from second car market.
-Public transport patronage increasing
-Flexicar supporters of public transport.
-Flexicar caters for trips not easily done through traditional public transport (shopping, cross city, out of town trips, later hours)
-Monique sees car sharing as complimentary to public transport.
-Flexicard Smart card comparable to MYKI system
-Recongnises the potential of integrating carshare into public transport.
-Can be an access to range of sustainable transport system.
Counsil and Government support For car sharing:
-Cousils have been progressive
-Counsils have been wiling to make carsharing a part of their sustanable transport agenda.
-Counsils faced with mounting density in their muncipality, big interest in reducing car growth and reducing cars in places which have achived ritical density.
-Counsils provide onstreet parking and advertisment, flexicar ricipricates by advocating public transport.
-State governemt give grants and Metlink has a formal parternership with Flexicar.
Metlink
-Co promotion
-Potential opportunity to link flexicar to public tranport by promoting parking near railway stations (Richmond, Nth Melbourne, footscray are possible places)
-Opportunity for integrating car share into public transport. Monique outlines the involvement of former deputy minister Thwaits’ support for the plan
Oppinion of plan to make the Melbourne CBD car free
-Conducive to the idea of car sharing
-High demand for buissness trips within CBD
- Service needs scale to be viable
- Doughts new startups
- Helps in promotion of concept
- Low margin buissness, scale is needed to be viable.
- Profit comes with scales
-Consolidation/merger forecast
-Competition good for promotion.
Expansion of Flexicar
- Expansion interest driven
- 40 people needed to extablish a new car
- Growth 100 per month
- Only 4 permanent staff
- Sydney Focus for future expansion
- Does not intend to move out of melbourne
Park Positioning
-Cannot be allocated in resedential communities
-Parking targeted in areas with transport and service linkage
Branding
-Flexicar tread, leaving communities in wake instead of pollution and
-Flying car, re[resent freedom angelic good way to use not bad way. flexibility, light treading lightly
Maintenance
-spreading cost across larger group
- real cost has pushed service costs higher
-the close connection with the car creates a sense of ownership
relationship with vihicles. closer to community, return regularly, closely associated with cars.2000 users per month.
Density and car availablilty
-high demands for weekends
-85% of people happy with availability
Flexicar staff
-Thrilled with staff
-Great satisfaction with concept
-Staff busy and reliable
-Membership base is amazing
University students and industry interest
-Approached by university sector (Swinburne, RMIT, Melbourne) academics measuring interst in car sharing.
-Construction industry (Developers, private developers, Architects) good opportunitybut the new nature of service does not always allign positively with the aims of flexicar.
Approaches by people interested in starting up a car sharing buissness.
-Decide carefully
-Non-profit/ For profit
