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Car Bike Hot Swap

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Jason cotton – dynamic innovation.

reeinvation challenge. reinovate.com,au

orica  IC chemicals

pitch suggestions:
buissness – profit – expansion.

 sponsors:
-offer deals for customers, allowing sponsor increase in buissness

-dovetail off a successful system.

Advertising revenue harder to come by

Garry Hamel, Data bomb. (83% of Australians have diabetes)

The pitch

First 30 Seconds

1) Compelling need (Where is the pain?)

2) Your Solution (what is the painkiller?)

3) why is your solution the best?

4) Buissness model:
    -How you make money?
        -Revenue streams?
        -Costs?
    -Bariers to entry, (how do you stop people from copying? How do you make it difficult?)
        -tie up suppliers in contracts, lock up supply chain
    -Engaging with customers. how do you drive traffic to site
        -promotion
        -fliers in resedential

5) Entry strategy
    -find suppliers.
    -buy bulk supplies.

6 ) Scale: what next?

7) Return on investment?

ASK!!! what do you want?
ask for deal
ask for sales
ask for funding.

Research climate sucess.

I am very incouraged by the answer as the council is very interested in ideas to decrease car use and the corresponding congestion and ecological impact.

As they do with car sharing the council is willing to provide free parking spots to projects and veentures it sees as beneficial in this area. The council has recently been converting parking spaces along lygon street into bikeloops.

The interview also highlighted the recent state government initiative into establishing a bike sharing service in victoria.

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1)one sentence to describe CUSTOMERS AND THEIR NEED!!! and then how will you meet the need.

2)-Clarify the need
-Why is this the best solution?

3)-Why is it sustainable:
    -financial
    -Social

4)-Mini-Costing
    -price of bikes
    -price of parking
Target: Break Even in a year.

Furher Research.
GPS devices
Kings parking.

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computer printer mobile phone, cartridges. Green machine, material seperation (Simms Metal)

E-Wood: Plastic wood. robust, used for park benchs, street signs

Multiple revenue streams:

governement grants.
posts.
5 dollars for taking cartridge out of circulation (environment credentials but makes people buy more cartridges)

leverage:

- "People are more valuable than money" find people with complimentary skills.

- Cut them in /give equity if you dont have the revenue

- Cash is more important than profit. turnover of stock important.

- Be emotionally detached, sell it and turn it into something else.

- Pick the market

Understand the customer needs. (wrap a car with place appropriate advertisement) understand the clients processes.

talk to the people (customers). If they feel like they have created the project they will be more likely to buy.

dont do something completely out there. Find something thats been done before and do it better.

marketing:

Product
Pricing
Place- where bought?
Promotion

Promotion:
provide scooter at every petrol station as a message.

find reasons for a new player to grt involved (lead users).

coporate social responsibility,  no longer a transaction but has the be examined i terms of impact.
-Invornmental
-Social
-Financial

Make it selective, to make people think they are involved.

Product stewardship guarantee of life and a plan for desposal, plan for disposal or reclamation.

-the pitch (2 Mins):
-what is the project: what is the opportunity
-sell the idea
-how can it be developed in futer?
-can it be sustained? Financially, socially, ecological
-whats to stop someone steal the idea, where is distinctiveness?
(eg. orbital engine. Patented and licensed to not use the engine, exploited the manufacturers established production of internal combustion engines?)
conclusions:
Convincing?
Idea?
Proposer? Be pig-headed, (hunters references, pigs run in straight lines)
Make it sound well developed.
Repeat question to buy time. Let me think for a minute. Great question but I have not thought about it. Short answer and wait for follow up.

jims mowing: 10 children
23 years of work to afford Porsch
Is the timetable achievable?

How much and when?
-money
-space
-licence
Next step?

Making it real? (3 mins)
Photos of stall?
see, touch, sits down in front of it.
Videos, images, statistics, maps.

Audience is stupid
RECAP!
Key points!
Nothing wrong in reading out a presentation!!!

The Idea: Its more becoming about the service. Info and information management. It is the knowledge the product can provide.

“cars are crappy, information is valuable” “Information is gold”

The self-service, Parisian bike-for-hire – the vélib’ – was intended mostly for short rides when it was introduced 12 months ago, reports The Independent.

More than 3,000 of the sturdy grey bicycles have gone missing since then. Some have turned up as far away as Romania and, according to one report, Australia. Another 3,000 have been deliberately destroyed or damaged. But the 16,000 bikes in circulation have proved extremely popular.

The idea – a cheap, computerised system of self-service bicycles in racks on almost every street corner – has been exported to countries across the world, including Austria and Spain, with plans for a similar system in Finland, Australia and the United States.

The Parisian service will shortly be expanded into the city’s suburbs. The Mayor, Bertrand Delanoë, also hopes to extend the concept within a couple of years to self-service, electric cars, which will encourage commuters and Parisians to dump their own exhaust-emitting run-abouts.

In the space of one year the vélib’ has become a Parisian institution, giving the streets and boulevards of the French capital a vague air of Amsterdam or Cambridge. M. Delanoë plans to celebrate his success by inviting 365 vélib users – or vélibeurs – to take part in an older, two-wheeled, French institution, the Tour de France. Vélibeurs, chosen at random from the 27,000 long-term subscribers, will be invited to cycle part of the course of the final day of the race just before the professional riders reach Paris on Sunday week.

The vélib’ has had its problems. Three vélib’ users have been killed. Motorists complain that the bikes have tempted thousands of unskilled, unwary cyclists on to the unforgiving streets of the French capital.

The 1,200 automated vélib’ racks have also occupied thousands of spaces which used to be available for on-street parking. One enraged motorist ceremonially “hanged” a vélib’ bike on a parking sign.

To hire a vélib’, you have to buy, with a credit card, a subscription which costs €29 (£23) a year, €5 a week, or €1 a day. Each rental is free for the first half hour. The second half hour costs €1. The fee then rises steeply.

Each of the vélibs is used about seven times a day. The average journey time is 18 minutes. In other words, most vélib’ journeys are free, apart from the subscription. You take a bike from one rack and leave it at another, anywhere in the city, so long as there is a space.

The vélib’ has also been hailed as a triumphant, new form of win-win public service. All the proceeds go to the Paris Town Hall, which has pocketed €20m in the first year. All the costs are borne by the street advertising company JCDecaux. In return for providing and servicing the bikes, the firm has been given 1,600 free advertising spaces.Powered by Qumana

http://www.independent-bangladesh.com/200807177643/international/thieves-ride-off-with-3000-of-pariss-free-bicycles.html